Facebook To Delete Your Photos, But Just One Album

News outlets have been covering an upcoming change to Facebook, reporting that users photos will be deleted if they don’t download the new Moments app by July 7. Naturally, folks are panicking. What the news outlets have not properly explained is that Facebook is NOT deleting all your photos. The images that the change will…

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How To Make Killer Social Media Content

So what makes social media content that people can’t ignore? This Slideshare by Lisa Parkin, CEO of Social Climber, gives some great examples of brands who are killing it. [slideshare id=27974913&doc=killercontentfinal2-131106132152-phpapp01] Don’t have time or the know-how to tackle social media for your business? Let 618 Creative  make your brand shine on social! Contact us…

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Why I Don’t Delete Negative Comments On Social Media

No one likes to hear negative feedback, especially if it isn’t given in the context of constructive criticism. So I understand why it is the first instinct of many of my clients, friends and colleagues to delete any negative comments and posts on their professional social media pages and websites. In their minds, they are removing…

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The Emotional Era: Content, Storytelling & Persuasion

For years, I’ve been working to explain the importance of storytelling to businesses and organizations. Perhaps it is the term “storytelling” that confuses business  owners. Maybe it evokes an image of nursery rhymes and campfires. What I mean when I say storytelling in terms of content marketing and strategy is our ability to connect real…

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Knowing Your Audience

One of the most important factors in marketing and sales is knowing your audience. Whether you’re crafting a sales pitch or developing a marketing campaign, you have to know who you’re “talking” to. For example, people under 50 might not catch on or relate to references to rotary dial telephones. Interesting Read From the Huffington…

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Who Needs Marketing & Branding Anyway? You Do!

Back in my journalism days, I never gave much thought to the importance of marketing and branding. If I’m being really honest, I’ll admit that I and many of my fellow reporters considered most PR folks  to be a necessary evil. We sometimes needed them to help us get to our sources on deadline, but the…

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