Posts Tagged ‘branding’
Tag Lines – They’re Like A Caption for Your Brand
If you own a business, you most likely spent a great deal of time and energy (and maybe even money) coming up with the perfect name and logo for your brand. Before I officially started 618 Creative, I kicked name ideas around for weeks, asking friends for their opinions while I tortured myself with 25…
Read MoreHow To Make Killer Social Media Content
So what makes social media content that people can’t ignore? This Slideshare by Lisa Parkin, CEO of Social Climber, gives some great examples of brands who are killing it. [slideshare id=27974913&doc=killercontentfinal2-131106132152-phpapp01] Don’t have time or the know-how to tackle social media for your business? Let 618 Creative make your brand shine on social! Contact us…
Read MoreThe Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success
Did you know that The Lego Group faced bankruptcy in the 1990s? Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs? It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.…
Read MoreIf You Build It, Will They Come? Hire A Marketing Pro And They Will
If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business. But since most entrepreneurs aren’t lucky enough to have a captive market, they have to work a little harder. Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately,…
Read MoreThe Emotional Era: Content, Storytelling & Persuasion
For years, I’ve been working to explain the importance of storytelling to businesses and organizations. Perhaps it is the term “storytelling” that confuses business owners. Maybe it evokes an image of nursery rhymes and campfires. What I mean when I say storytelling in terms of content marketing and strategy is our ability to connect real…
Read MoreWho Needs Marketing & Branding Anyway? You Do!
Back in my journalism days, I never gave much thought to the importance of marketing and branding. If I’m being really honest, I’ll admit that I and many of my fellow reporters considered most PR folks to be a necessary evil. We sometimes needed them to help us get to our sources on deadline, but the…
Read More