Tag Archives: business insider

Branding

The Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success

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Brand wars: a clever campaign helped Lego rebuild its image. Photograph: Alamy for The Guardian

Did you know that The Lego Group faced bankruptcy in the 1990s?

Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs?

It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.

Business owners know, it takes time to build a brand and a trusted reputation.  Shoddy products, poor management, negative press or just bad luck can shatter all that hard work in mere seconds.

Burberry was considered gangwear; now it's worn by Emma Watson and Kate Moss. Photo Mario Testino via Business Insider.
Burberry was considered gangwear; now it’s worn by Emma Watson and Kate Moss. Photo Mario Testino via Business Insider.

If you’re lucky, and get the right person to re-brand your business, you might just turn things around. The well-known companies above were able to rescue their languishing brands and go on to unimaginable success. This great piece in Business Insider shares 10 amazing re-branding success stories.

Read more about re-branding success stories from The Guardian.

Contact 618 Creative for helping with your business branding needs.