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The Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success

Posts Tagged ‘business insider’

The Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success

By 618creative@gmail.com | May 11, 2016 | 4,162

Did you know that The Lego Group faced bankruptcy in the 1990s? Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs? It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.…

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