Posts Tagged ‘columbia’
Why I Don’t Delete Negative Comments On Social Media
No one likes to hear negative feedback, especially if it isn’t given in the context of constructive criticism. So I understand why it is the first instinct of many of my clients, friends and colleagues to delete any negative comments and posts on their professional social media pages and websites. In their minds, they are removing…
Read MoreThe Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success
Did you know that The Lego Group faced bankruptcy in the 1990s? Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs? It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.…
Read MoreIf You Build It, Will They Come? Hire A Marketing Pro And They Will
If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business. But since most entrepreneurs aren’t lucky enough to have a captive market, they have to work a little harder. Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately,…
Read MoreThe Emotional Era: Content, Storytelling & Persuasion
For years, I’ve been working to explain the importance of storytelling to businesses and organizations. Perhaps it is the term “storytelling” that confuses business owners. Maybe it evokes an image of nursery rhymes and campfires. What I mean when I say storytelling in terms of content marketing and strategy is our ability to connect real…
Read MoreKnowing Your Audience
One of the most important factors in marketing and sales is knowing your audience. Whether you’re crafting a sales pitch or developing a marketing campaign, you have to know who you’re “talking” to. For example, people under 50 might not catch on or relate to references to rotary dial telephones. Interesting Read From the Huffington…
Read MoreOur First Client
Without much fanfare, 618 Creative got its start in this world with our very first client in early 2016. Christy Gardner hired me to build a marketing strategy for her new business, Balance Beans. Christy had a fantastic business plan. She provides gymnastics and tumbling to kids right in their daycare. It costs the daycare nothing,…
Read More