The Emotional Era: Content, Storytelling & Persuasion

For years, I’ve been working to explain the importance of storytelling to businesses and organizations. Perhaps it is the term “storytelling” that confuses business  owners. Maybe it evokes an image of nursery rhymes and campfires. What I mean when I say storytelling in terms of content marketing and strategy is our ability to connect real…

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Our First Client

Without much fanfare, 618 Creative got its start in this world with our very first client in early 2016. Christy Gardner hired me to build a marketing strategy for her new business, Balance Beans. Christy had a fantastic business plan. She provides gymnastics and tumbling to kids right in their daycare. It costs the daycare nothing,…

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