Posts Tagged ‘illinois’
If You Build It, Will They Come? Hire A Marketing Pro And They Will
If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business. But since most entrepreneurs aren’t lucky enough to have a captive market, they have to work a little harder. Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately,…
Read MoreThe Emotional Era: Content, Storytelling & Persuasion
For years, I’ve been working to explain the importance of storytelling to businesses and organizations. Perhaps it is the term “storytelling” that confuses business owners. Maybe it evokes an image of nursery rhymes and campfires. What I mean when I say storytelling in terms of content marketing and strategy is our ability to connect real…
Read MoreOur First Client
Without much fanfare, 618 Creative got its start in this world with our very first client in early 2016. Christy Gardner hired me to build a marketing strategy for her new business, Balance Beans. Christy had a fantastic business plan. She provides gymnastics and tumbling to kids right in their daycare. It costs the daycare nothing,…
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