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The Emotional Era: Content, Storytelling & Persuasion

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The Emotional Era: Content, Storytelling & Persuasion

By 618creative@gmail.com | April 17, 2016 | 1,410

For years, I’ve been working to explain the importance of storytelling to businesses and organizations. Perhaps it is the term “storytelling” that confuses business  owners. Maybe it evokes an image of nursery rhymes and campfires. What I mean when I say storytelling in terms of content marketing and strategy is our ability to connect real…

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