Posts Tagged ‘monroe county’
Social Media – The Newest Outlet for Great Customer Service
Gone are the days when good customer service simply meant staffing the front desk with a friendly receptionist and answering the phone with a smile. These days, customers expect their needs to be met in person, on the phone, and via text message, email, chats and even social media channels. Ignoring any of these outlets…
Read MoreThe Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success
Did you know that The Lego Group faced bankruptcy in the 1990s? Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs? It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.…
Read MoreIf You Build It, Will They Come? Hire A Marketing Pro And They Will
If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business. But since most entrepreneurs aren’t lucky enough to have a captive market, they have to work a little harder. Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately,…
Read MoreThe Emotional Era: Content, Storytelling & Persuasion
For years, I’ve been working to explain the importance of storytelling to businesses and organizations. Perhaps it is the term “storytelling” that confuses business owners. Maybe it evokes an image of nursery rhymes and campfires. What I mean when I say storytelling in terms of content marketing and strategy is our ability to connect real…
Read MoreKnowing Your Audience
One of the most important factors in marketing and sales is knowing your audience. Whether you’re crafting a sales pitch or developing a marketing campaign, you have to know who you’re “talking” to. For example, people under 50 might not catch on or relate to references to rotary dial telephones. Interesting Read From the Huffington…
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