Social Media – The Newest Outlet for Great Customer Service

Gone are the days when good customer service simply meant staffing the front desk with a friendly receptionist and answering the phone with a smile. These days, customers expect their needs to be met in person, on the phone, and via text message, email, chats and even social media channels. Ignoring any of these outlets…

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Why I Don’t Delete Negative Comments On Social Media

No one likes to hear negative feedback, especially if it isn’t given in the context of constructive criticism. So I understand why it is the first instinct of many of my clients, friends and colleagues to delete any negative comments and posts on their professional social media pages and websites. In their minds, they are removing…

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If You Build It, Will They Come? Hire A Marketing Pro And They Will

If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business. But since most entrepreneurs aren’t lucky enough to have a captive market,  they have to work a little harder. Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately,…

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