Tag Archives: waterloo il

The Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success

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Brand wars: a clever campaign helped Lego rebuild its image. Photograph: Alamy for The Guardian

Did you know that The Lego Group faced bankruptcy in the 1990s?

Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs?

It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.

Business owners know, it takes time to build a brand and a trusted reputation.  Shoddy products, poor management, negative press or just bad luck can shatter all that hard work in mere seconds.

Burberry was considered gangwear; now it's worn by Emma Watson and Kate Moss. Photo Mario Testino via Business Insider.
Burberry was considered gangwear; now it’s worn by Emma Watson and Kate Moss. Photo Mario Testino via Business Insider.

If you’re lucky, and get the right person to re-brand your business, you might just turn things around. The well-known companies above were able to rescue their languishing brands and go on to unimaginable success. This great piece in Business Insider shares 10 amazing re-branding success stories.

Read more about re-branding success stories from The Guardian.

Contact 618 Creative for helping with your business branding needs.

If You Build It, Will They Come? Hire A Marketing Pro And They Will

Hedge apples into beauty products. - Des Moines Register
Hedge apples into beauty products. – Des Moines Register

If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business.

But since most entrepreneurs aren’t lucky enough to have a captive market,  they have to work a little harder.

Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately, that isn’t always enough.

For example, if you own a floral shop in a community with four or five other floral shops, what is going to make a customer choose you?

You can order the coolest new purses and gifts on the market to supplement your flowers, but if no one knows you carry them, will it make a difference?

That’s where a marketing and social media strategy agency like 618 Creative can help. Our job is to tell customers who you are, what you do and how you are different from your competitors.

Our number one goal is to make sure your store comes to mind first when anyone in your region has a need you can serve.

Marketing, after all, is all about perception. Here is a prime example: hedge apples.

Yes, those bumpy, weird-looking balls that fall freely from the trees and lay on the ground around your community.

Deemed pretty much useless for a century, people typically just let them rot. Some old-timers think they repel spiders.

Recently, one clever scientist teamed up with some marketing and branding folks to come up with a new use for hedge apples.

Now, he’s selling oil from this unappreciated fruit for $85 per half ounce!

That, friends, is the glory of science and creative marketing.