The Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success

Did you know that The Lego Group faced bankruptcy in the 1990s? Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs? It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.…

Read More

If You Build It, Will They Come? Hire A Marketing Pro And They Will

If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business. But since most entrepreneurs aren’t lucky enough to have a captive market,  they have to work a little harder. Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately,…

Read More