Tag Archives: waterloo illinois

Tag Lines – They’re Like A Caption for Your Brand

If you own a business, you most likely spent a great deal of time and energy (and maybe even money) coming up with the perfect name and logo for your brand.

Before I officially started 618 Creative, I kicked name ideas around for weeks,  asking friends for their opinions while I tortured myself with 25 slightly-different versions of a logo design.

Then once I chose a name and general logo design, I had to come up with a tag line.

Coming up with that clever catchphrase or slogan for your business can be even more daunting that choosing a name.

I’m a writer and creative thinker, so fortunately, the tag line for 618 Creative – Narrating Your Brand – came to me pretty quickly.

But some of my clients have found they need a little help to come up with a tag line that is catchy, memorable and tone appropriate.

Some get so wrapped up worrying about the “clever factor” of their tagline that they forgot about its purpose – to quickly and accurately sum up the nature or personality of your business.

I’ve created tag lines for several clients and my favorite so far is for Up & At ‘Em Household Services. For their house-cleaning and errand service, we came up with “Let Us Turn Your Free Time Back Into Me Time.” The clients loved it!

So you’re struggling to come up with a tag line for your business, or if you’d like to revamp your logo, please contact me today!

How To Make Killer Social Media Content

So what makes social media content that people can’t ignore?

This Slideshare by Lisa Parkin, CEO of Social Climber, gives some great examples of brands who are killing it.

[slideshare id=27974913&doc=killercontentfinal2-131106132152-phpapp01]

Don’t have time or the know-how to tackle social media for your business? Let 618 Creative¬† make your brand shine on social!

Contact us today! Email 618creative@gmail.com.