How To Make Killer Social Media Content

So what makes social media content that people can’t ignore? This Slideshare by Lisa Parkin, CEO of Social Climber, gives some great examples of brands who are killing it. [slideshare id=27974913&doc=killercontentfinal2-131106132152-phpapp01] Don’t have time or the know-how to tackle social media for your business? Let 618 Creative  make your brand shine on social! Contact us…

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Why I Don’t Delete Negative Comments On Social Media

No one likes to hear negative feedback, especially if it isn’t given in the context of constructive criticism. So I understand why it is the first instinct of many of my clients, friends and colleagues to delete any negative comments and posts on their professional social media pages and websites. In their minds, they are removing…

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The Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success

Did you know that The Lego Group faced bankruptcy in the 1990s? Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs? It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.…

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If You Build It, Will They Come? Hire A Marketing Pro And They Will

If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business. But since most entrepreneurs aren’t lucky enough to have a captive market,  they have to work a little harder. Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately,…

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