Social Media – The Newest Outlet for Great Customer Service

Gone are the days when good customer service simply meant staffing the front desk with a friendly receptionist and answering the phone with a smile. These days, customers expect their needs to be met in person, on the phone, and via text message, email, chats and even social media channels. Ignoring any of these outlets…

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Tag Lines – They’re Like A Caption for Your Brand

If you own a business, you most likely spent a great deal of time and energy (and maybe even money) coming up with the perfect name and logo for your brand. Before I officially started 618 Creative, I kicked name ideas around for weeks,  asking friends for their opinions while I tortured myself with 25…

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How To Make Killer Social Media Content

So what makes social media content that people can’t ignore? This Slideshare by Lisa Parkin, CEO of Social Climber, gives some great examples of brands who are killing it. [slideshare id=27974913&doc=killercontentfinal2-131106132152-phpapp01] Don’t have time or the know-how to tackle social media for your business? Let 618 Creative  make your brand shine on social! Contact us…

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The Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success

Did you know that The Lego Group faced bankruptcy in the 1990s? Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs? It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.…

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Knowing Your Audience

One of the most important factors in marketing and sales is knowing your audience. Whether you’re crafting a sales pitch or developing a marketing campaign, you have to know who you’re “talking” to. For example, people under 50 might not catch on or relate to references to rotary dial telephones. Interesting Read From the Huffington…

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Who Needs Marketing & Branding Anyway? You Do!

Back in my journalism days, I never gave much thought to the importance of marketing and branding. If I’m being really honest, I’ll admit that I and many of my fellow reporters considered most PR folks  to be a necessary evil. We sometimes needed them to help us get to our sources on deadline, but the…

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