The Emotional Era: Content, Storytelling & Persuasion

For years, I’ve been working to explain the importance of storytelling to businesses and organizations. Perhaps it is the term “storytelling” that confuses business  owners. Maybe it evokes an image of nursery rhymes and campfires. What I mean when I say storytelling in terms of content marketing and strategy is our ability to connect real…

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Knowing Your Audience

One of the most important factors in marketing and sales is knowing your audience. Whether you’re crafting a sales pitch or developing a marketing campaign, you have to know who you’re “talking” to. For example, people under 50 might not catch on or relate to references to rotary dial telephones. Interesting Read From the Huffington…

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Who Needs Marketing & Branding Anyway? You Do!

Back in my journalism days, I never gave much thought to the importance of marketing and branding. If I’m being really honest, I’ll admit that I and many of my fellow reporters considered most PR folks  to be a necessary evil. We sometimes needed them to help us get to our sources on deadline, but the…

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Our First Client

Without much fanfare, 618 Creative got its start in this world with our very first client in early 2016. Christy Gardner hired me to build a marketing strategy for her new business, Balance Beans. Christy had a fantastic business plan. She provides gymnastics and tumbling to kids right in their daycare. It costs the daycare nothing,…

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