Who Needs Marketing & Branding Anyway? You Do!


Back in my journalism days, I never gave much thought to the importance of marketing and branding.

If I’m being really honest, I’ll admit that I and many of my fellow reporters considered most PR folks  to be a necessary evil.

We sometimes needed them to help us get to our sources on deadline, but the rest of the time they were just a nuisance, force-feeding us the party line or blasting us with too many boring press releases.

But now that I’ve worked on the “other side” for close to seven years, I see things a little differently. I can see the value of branding, marketing and communications.

I won’t wax poetic (at least in this post anyway) about the importance of good marketing and storytelling for small businesses and nonprofit organizations.

Instead, I can show you, with just a few images, how very important brand management is.

Marcomm, branding and creative folks are the ones who come up with the logos, slogans, websites, flyers and ad campaigns that you can’t forget.

Take a look at the images above. The fact that you likely recognize all of them, and the companies they represent,  means branding DOES matter.

If you own a businsess, even a small one, 618 Creative can help you develop your brand and make it stand out in the marketplace. Contact us today!