Knowing Your Audience

79309ce4-4bf5-4977-851f-b3f71ec39b8d-originalOne of the most important factors in marketing and sales is knowing your audience.

Whether you’re crafting a sales pitch or developing a marketing campaign, you have to know who you’re “talking” to.

For example, people under 50 might not catch on or relate to references to rotary dial telephones.

Interesting Read From the Huffington Post: Things Only People Over 50 Understand

It doesn’t matter if you’re peddling lawn care services or selling computers, you have to know a lot about your audience, including:

  • what platforms they most often use to communicate/receive information
  • generational slang and buzzwords
  • accepted rituals and behaviors
  • historical references in their lifetime

Don’t fret though – you already know your audience better than anyone. You developed a product or service specifically for them.

Just remember to keep all this in mind when creating and perfecting your sales pitches, marketing campaigns and advertising.

And if you need help, please contact us!