Posts by 618creative@gmail.com
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Read MoreSocial Media – The Newest Outlet for Great Customer Service
Gone are the days when good customer service simply meant staffing the front desk with a friendly receptionist and answering the phone with a smile. These days, customers expect their needs to be met in person, on the phone, and via text message, email, chats and even social media channels. Ignoring any of these outlets…
Read MoreFacebook To Delete Your Photos, But Just One Album
News outlets have been covering an upcoming change to Facebook, reporting that users photos will be deleted if they don’t download the new Moments app by July 7. Naturally, folks are panicking. What the news outlets have not properly explained is that Facebook is NOT deleting all your photos. The images that the change will…
Read MoreNo Time for Marketing Your Business? We Can Help
When I ask business owners about their marketing plans and social media platforms, the most common response I get is “I just don’t have the time.” That’s understandable. Running a business can be life-consuming. When you factor in the accounting, sales and client lead generation, and employee management, it’s a wonder small business owners have…
Read MoreTag Lines – They’re Like A Caption for Your Brand
If you own a business, you most likely spent a great deal of time and energy (and maybe even money) coming up with the perfect name and logo for your brand. Before I officially started 618 Creative, I kicked name ideas around for weeks, asking friends for their opinions while I tortured myself with 25…
Read MoreHow To Make Killer Social Media Content
So what makes social media content that people can’t ignore? This Slideshare by Lisa Parkin, CEO of Social Climber, gives some great examples of brands who are killing it. [slideshare id=27974913&doc=killercontentfinal2-131106132152-phpapp01] Don’t have time or the know-how to tackle social media for your business? Let 618 Creative make your brand shine on social! Contact us…
Read MoreWhy I Don’t Delete Negative Comments On Social Media
No one likes to hear negative feedback, especially if it isn’t given in the context of constructive criticism. So I understand why it is the first instinct of many of my clients, friends and colleagues to delete any negative comments and posts on their professional social media pages and websites. In their minds, they are removing…
Read MoreThe Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success
Did you know that The Lego Group faced bankruptcy in the 1990s? Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs? It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.…
Read MoreIf You Build It, Will They Come? Hire A Marketing Pro And They Will
If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business. But since most entrepreneurs aren’t lucky enough to have a captive market, they have to work a little harder. Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately,…
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