Tag Lines – They’re Like A Caption for Your Brand
If you own a business, you most likely spent a great deal of time and energy (and maybe even money) coming up with the perfect name and logo for your brand.
Before I officially started 618 Creative, I kicked name ideas around for weeks, asking friends for their opinions while I tortured myself with 25 slightly-different versions of a logo design.
Then once I chose a name and general logo design, I had to come up with a tag line.
Coming up with that clever catchphrase or slogan for your business can be even more daunting that choosing a name.
I’m a writer and creative thinker, so fortunately, the tag line for 618 Creative – Narrating Your Brand – came to me pretty quickly.
But some of my clients have found they need a little help to come up with a tag line that is catchy, memorable and tone appropriate.
Some get so wrapped up worrying about the “clever factor” of their tagline that they forgot about its purpose – to quickly and accurately sum up the nature or personality of your business.
I’ve created tag lines for several clients and my favorite so far is for Up & At ‘Em Household Services. For their house-cleaning and errand service, we came up with “Let Us Turn Your Free Time Back Into Me Time.” The clients loved it!
So you’re struggling to come up with a tag line for your business, or if you’d like to revamp your logo, please contact me today!