Posts Tagged ‘marketing’
Social Media – The Newest Outlet for Great Customer Service
Gone are the days when good customer service simply meant staffing the front desk with a friendly receptionist and answering the phone with a smile. These days, customers expect their needs to be met in person, on the phone, and via text message, email, chats and even social media channels. Ignoring any of these outlets…
Read MoreFacebook To Delete Your Photos, But Just One Album
News outlets have been covering an upcoming change to Facebook, reporting that users photos will be deleted if they don’t download the new Moments app by July 7. Naturally, folks are panicking. What the news outlets have not properly explained is that Facebook is NOT deleting all your photos. The images that the change will…
Read MoreNo Time for Marketing Your Business? We Can Help
When I ask business owners about their marketing plans and social media platforms, the most common response I get is “I just don’t have the time.” That’s understandable. Running a business can be life-consuming. When you factor in the accounting, sales and client lead generation, and employee management, it’s a wonder small business owners have…
Read MoreWhy I Don’t Delete Negative Comments On Social Media
No one likes to hear negative feedback, especially if it isn’t given in the context of constructive criticism. So I understand why it is the first instinct of many of my clients, friends and colleagues to delete any negative comments and posts on their professional social media pages and websites. In their minds, they are removing…
Read MoreThe Re-Branding Legends of Lego, Burberry & Apple – From Crisis to Success
Did you know that The Lego Group faced bankruptcy in the 1990s? Or that Burberry was once so associated with hoodlums that the brand was actually banned from some pubs? It might seem hard to believe now, but Apple products were so uncool two decades ago that the company was dangerously close to bankruptcy in 1997.…
Read MoreIf You Build It, Will They Come? Hire A Marketing Pro And They Will
If you’re the only gas station, store or restaurant in a 25-mile radius, then you’re pretty much guaranteed to do a successful business. But since most entrepreneurs aren’t lucky enough to have a captive market, they have to work a little harder. Obviously, any good business owner wants to have the best product at competitive prices. Unfortunately,…
Read MoreKnowing Your Audience
One of the most important factors in marketing and sales is knowing your audience. Whether you’re crafting a sales pitch or developing a marketing campaign, you have to know who you’re “talking” to. For example, people under 50 might not catch on or relate to references to rotary dial telephones. Interesting Read From the Huffington…
Read MoreWho Needs Marketing & Branding Anyway? You Do!
Back in my journalism days, I never gave much thought to the importance of marketing and branding. If I’m being really honest, I’ll admit that I and many of my fellow reporters considered most PR folks to be a necessary evil. We sometimes needed them to help us get to our sources on deadline, but the…
Read MoreOur First Client
Without much fanfare, 618 Creative got its start in this world with our very first client in early 2016. Christy Gardner hired me to build a marketing strategy for her new business, Balance Beans. Christy had a fantastic business plan. She provides gymnastics and tumbling to kids right in their daycare. It costs the daycare nothing,…
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