Facebook To Delete Your Photos, But Just One Album

News outlets have been covering an upcoming change to Facebook, reporting that users photos will be deleted if they don’t download the new Moments app by July 7. Naturally, folks are panicking. What the news outlets have not properly explained is that Facebook is NOT deleting all your photos. The images that the change will…

Read More

No Time for Marketing Your Business? We Can Help

No time for social media or marketing?

When I ask business owners about their marketing plans and social media platforms, the most common response I get is “I just don’t have the time.” That’s understandable. Running a business can be life-consuming. When you factor in the accounting, sales and client lead generation, and employee management, it’s a wonder small business owners have…

Read More

Why I Don’t Delete Negative Comments On Social Media

No one likes to hear negative feedback, especially if it isn’t given in the context of constructive criticism. So I understand why it is the first instinct of many of my clients, friends and colleagues to delete any negative comments and posts on their professional social media pages and websites. In their minds, they are removing…

Read More

Knowing Your Audience

One of the most important factors in marketing and sales is knowing your audience. Whether you’re crafting a sales pitch or developing a marketing campaign, you have to know who you’re “talking” to. For example, people under 50 might not catch on or relate to references to rotary dial telephones. Interesting Read From the Huffington…

Read More

Who Needs Marketing & Branding Anyway? You Do!

Back in my journalism days, I never gave much thought to the importance of marketing and branding. If I’m being really honest, I’ll admit that I and many of my fellow reporters considered most PR folks  to be a necessary evil. We sometimes needed them to help us get to our sources on deadline, but the…

Read More

Our First Client

Without much fanfare, 618 Creative got its start in this world with our very first client in early 2016. Christy Gardner hired me to build a marketing strategy for her new business, Balance Beans. Christy had a fantastic business plan. She provides gymnastics and tumbling to kids right in their daycare. It costs the daycare nothing,…

Read More